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Product design sprints

  • Do you have a product idea or business problem that you need to solve?
  • Would you like to invest in new, more complex solutions with less risk?
  • Do you need to launch a solution quickly?
  • Do you want to understand what customers think of your products or services

When it comes to staying ahead of the competition it is absolutely vital to be able to bring new products and services to market quickly and efficiently. If you can’t, someone else will.

When you’re grappling with bringing a new concept, product or service to market it can seem that you have a mountain to climb and progress can feel slow. A product design sprint is the perfect way to move forward with an idea or concept. It will help your team to truly promote innovation. Within one week you can have the data, analysis and prototypes you need to help you make an informed decision about the next steps for your project.

Following these engagements, we can continue to collaborate with your team to further the development of your solution, using our understanding of the product and your objectives to deliver positive business impact.

Design sprints for established teams

For an established in-house team, engaging with IJYI brings fresh perspectives and the opportunity for truly original thinking, leveraging our experience from a range of industries and approaches. At the end of the five day product design sprint you will have a working prototype with real-life customer feedback to take to internal stakeholders and investment committees.

Design sprints for start ups and new teams

Working with IJYI brings experience and expertise to your team, laying the foundations for start-ups and new product teams to build and launch their first solution with limited resources and budget. The five day product design sprint will enable you to go to potential investors or internal stakeholders with a working prototype. You will have all of the data, analysis and customer feedback to justify your offering and generate real enthusiasm from potential investors.

How a product design sprint works

Day 1 – Explore the problem

On day one we “start at the end“. We imagine the perfect future where this idea achieved all you wanted it to, but we also imagine how and why it may have failed. This helps set a long-term goal and a set of key questions to answer during the sprint.

Day 2 – Remix and sketch

On day two we will review everything that we’ve learned on day one and start to come up with ideas using industry and best practice examples for inspiration. Everything from the good, the crazy to the ultimate wish-list should be discussed.

The top ideas are chosen by the team and turned into sketches using a four-step process including Crazy 8s. With a Crazy 8, each idea is taken and eight variations of that idea are created to explore the potential of the idea even further.

From this, we will work together to pull out the best ideas and form them into storyboards. Your meeting room walls will turn into a gallery of ideas.

Day 3 – Decisions, decisions

This is when you start to make some big decisions to take the idea forward. A facilitator will run through each storyboard and, using sticky dots, the team marks up all of the ideas from across all the storyboards. From this, you have a “heatmap” which will allow you to pull the best bits from each idea.

The designated decision maker decides on which elements should be taken forward to prototyping. A final storyboard will be created showing exactly what will go into your prototype.

Day 4 – Prototype

We love day four, it’s really exciting. On day four you’ll get to see all of your hard work put into an actual prototype. The IJYI software delivery team will pull together all of the information and ideas from the last few days and build a mock-up which allows the key questions to be answered during Friday’s interviews.

Day 5 – User testing

A crucial day. Now it’s time to show your prototype to some real-life customers or potential customers. The sprint team will watch interviews with customers via web-cam so that they don’t influence answers. The key to these interviews is to take the positive, negative and neutral comments and turn them into themes. You can then work through these themes to further tweak and refine your solution. Feedback from real-life users is absolutely key to ensure that you are solving the right problems in the best way.

From here, you have an excellent piece of proven work to take to internal stakeholders and agree next steps for your project.